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Photography, Graphic Design, Animation by Elise Wine
DR. WINE'S STORY
In 1979, Dr. Wine moved to Switzerland and then France where for the next 15 years, he produced his own supplement formulas. Fast forward to 1994 when he moved back to Massachusetts, discouraged that he could not find the quality products that he was accustomed to, he started searching for a manufacturer that met his standards. After finally finding the right manufacturer, he started his own supplement company, now known as Wholly Liquid.
A few years later, Dr. Wine was approached by a highly successful infomercial company. The owner had been introduced to Dr. Wines products and found them to be superior to anything else he had taken and wanted to sell these products via his company.
He said he had been taking my supplements (Dr. Wine only had four formulas at the time) and felt incredible, saying that he had never taken anything like them. He wanted to know why they were so much better than anything he had taken previously. Dr. Wine told him they were living ionized supplements and gave him the explanation.
Their next meeting was held at the owner’s office. His operation was very impressive to say the least and after discussing how his system worked and more about my supplements, they agreed that they should pursue the venture together.
They agreed to start with my detox/weight loss formula set at $99 a bottle. The infomercial company asked Dr. Wine to put together the price of the supplement to be delivered to their warehouse ready to be sold which needed to include his profit.
At that time, his cost per bottle was $16.79 not including shipping, warehousing and bank fees. He was thrilled to be able to get the cost down to a final $13.50 a bottle which included a $2 profit for himself.
Fast forward to a few days later and what he thought was going to be a great and final meeting. He told them that the price was at a staggering low price of $13.50 delivered. They were outraged that the price was so high and that the maximum price delivered to them had to be below $4.89.
Dr. Wine was stunned and proceeded to tell them why that was impossible. They went through the costs they would occur with television costs, video production, call center fees, warehousing costs, shipping, accounting, etc. and finally explained to him that in order for them to sell a product for $99 they need to have it for under $4.59.
The cost of the bottle, cap, label, and seal alone is $.75. Add in shipping at $.50 and maybe a dollar profit for himself and his costs, that leaves about $2.34 for the actual ingredients in the bottle and the manufacturing of those ingredients.
Needless to say, that venture ended with all of us scratching our heads.
Over the next few months, Dr. Wine went to all of the top retail outlets that sell supplements and found out that they had similar demands. Even though they sell for less than the infomercial companies, the margins are the same. What sells in a retail store for $35 was originally made, bottled, labeled, sealed and delivered for under $5.
Wholly Liquid can make the same formula and sell it for the same $35 but instead of $5 to manufacturer, it would cost between $20 and $25 for the superb quality of a living ionized liquid formula. After costs, we can make a dollar or two in profit but at least we know that we gave the customer what they paid for.
The moral of this story is that dead supplements in pill and capsule form are not worth the bottle they are in. You cannot sell a great living supplement for cheap.
At Wholly Liquid our supplements are made of quality, living, ionized ingredients that actually nourish the body. Our prices are very reasonable and the reason we can do that is because we have no middlemen. We sell directly to you with full transparency.
So, give us a try and if you like the results you are getting from our supplements please tell others so we can continue to offer these exceptional products to you, your family and friends.
DR. WINE'S JOURNEY
Born and raised in Hershey, Pennsylvania, Dr. Wine excelled in sports and music. He attended Northeastern University where he played division 1 Hockey. He continued his education at Pennsylvania Chiropractic College and graduated third in his class in 1979.
Upon graduation he moved to Biel, Switzerland where he attended and was a professor at the College of Vitologie. During his time in Switzerland Dr. Wine co-owned clinics in Biel, Interlaken, Geneva, and Yverdon.
In 1984, Dr. Wine moved to France where he created, owned, and developed Chiropractic/Vitologie clinics in Paris, Besancon, Pontalier, Le Havre, and Rouen.
During his years in Europe, Dr. Wine had the privilege to work alongside some brilliant Doctors, Physicists, and Researchers including Nobel prize Biophysicist, Louis De Broglie, Dr. Gerard Ioset, Dr. Patrick Hechard, Dr. Patrick Chausson, Dr. Peter Huugler, and others.
Dr. Wine invented and patented several products sold throughout Europe and after almost two decades, Dr. Wine moved back to the US where he started developing different Health products, Technics, and Protocols. Some of these include Lasers, Ionic Detox Machines, Wholly Liquid Nutritional Supplements, Lyme Disease Protocols and more.
He started several Health-related companies and is the Founder of Wholly Liquid Nutritional Supplements and the Lyme Laser Centers which has 8 locations throughout the US and is currently exploring the expansion of Lyme Laser Clinics in Europe.
HUSBAND AND FATHER
Dr. Wine met his wife in 1973 while attending College in Boston. Today they split their time between Paris and Boston. They have three Healthy children which were all born in France and currently live in the US.
Dr. Wines first book, “The World’s Best Kept Health Secret Revealed” has sold over 25,000 copies and is a #1 Best Seller. He is currently working on his second book.
Dr. Wine continues to develop formulas for the Wholly Liquid nutritional line, protocols, technics, and technologies for the Lyme Laser Centers.
Dr. Wine continues to play hockey in local leagues in the Boston area and works out regularly using the health equipment he helped design and manufacture.
Dr. Wine is also a Wine connoisseur and has a degree as a sommelier that he earned while living in France.
He and his wife enjoy museums and a day just sitting at a café in Paris. They are also both fluent in French.
He has a private pilot’s aviation license since the age of 16.
His other hobbies include golf, building and repairing antique and classic cars and driving his tractor.
He continues to research and develop new products and therapies for the future growth of his companies.